Japan: iQOS Has Led to a Lower in Cigarette Gross sales


Philip Morris Worldwide (PMI) markets its iQOS gadget as a much less dangerous various to cigarette smoking. The iQOS gadget, is a Warmth not Burn (HnB) smokeless various to flamable cigarettes and works by heating tobacco leaves often known as Heets or HeatSticks. These refills which appear to be quick cigarettes, should be inserted into the gadget and are heated up as soon as it’s switched on.

The examine titled, “Impact of IQOS introduction on cigarette gross sales: proof of decline and substitute,” aimed to find out whether or not the introduction of IQOS affected cigarette gross sales in a big financial system. The researchers used 2014 to 2018 month-to-month retailer panel information from Japan, with a purpose to study whether or not totally different dates of IQOS introduction throughout Japan’s areas, have been mirrored within the patterns of cigarette gross sales in those self same areas.

A decline in cigarettes gross sales in all 11 Japanese areas

The outcomes indicated that certainly cigarette gross sales started to say no considerably on the time iQOS was launched in every of 11 Japanese areas. Nonetheless, added the researchers, the web inhabitants well being affect, “can’t be assessed with out resolving a number of key uncertainties associated to the direct harms of IQOS and the exact patterns of each smoking and IQOS use.”


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