DionyMed is Driving Development with Multi-State Cannabis Distribution and Delivery Operations – New Cannabis Ventures


Exclusive Interview with DionyMed Chairman and CEO Ed Fields

DionyMed Brands is a distribution platform with two channels: retail dispensaries and direct-to-customer. CEO and Chairman Ed Fields spoke with New Cannabis Ventures about the company’s model, robust development trajectory and plans for the future.

Leadership at DionyMed

Like lots of leaders in the cannabis space, Fields has a background in entrepreneurship. But, he also has a private connection. He underwent a series of really serious back surgeries, and his medical doctor encouraged him to attempt cannabis as an option to opioids. It worked for him, and Fields was intrigued by the possibility to use cannabis as a complement to regular healthcare tools.

In addition to Fields, DionyMed’s leadership group consists of CFO Peter Kampian, COO Pete Hilliard, and Chief Marking Officer Michelle Sitton. Kampian previously served as the CFO of Mettrum Well being, later acquired by Canopy Development. Hilliard comes with technologies executive knowledge in Silicon Valley. Sitton previously worked with significant brands like Nestlè.

The Brand Chance

DionyMed’s multi-state platform is constructed about the worth chance in cannabis brands, each proprietary and for partners. The enterprise meticulously vets its potential brand partners to assure a mutually helpful partnership. Fields desires to operate with brands that have a clear image of who their finish-customer is and provide a solution that resonates with that customer in a measurable way. Subsequent, DionyMed desires to see that the brand has the economic capacity to scale its enterprise.

DionyMed’s Winberry Farms Brand

The company’s advertising and marketing method and solution offerings are meticulously shaped with information insights. DionyMed requires into consideration customer demographics, customer spending habits, and sell-by way of information for each its retail and director-to-customer arms.

Marketplace Presence

DionyMed is at the moment operating distribution in Oregon and California and delivering items in California, Oregon, and Nevada. The enterprise also has operations in Massachusetts, anticipated to come on line in the quarters ahead, according to Fields.

DionyMed’s Gardener’s Brand

For the time becoming, the enterprise is focused on development in these markets. For instance, DionyMed acquired a campus in LA and completed a sale-leaseback agreement with REIT Revolutionary Industrial Properties. The campus has the capacity to help substantial distribution capabilities – like the capacity to help up to 600 drivers – for the company’s brands and brand partners. Fields envisions the LA campus becoming an business icon.

Even though the enterprise is focused on its existing markets, it is pondering ahead to additional expansion. When it comes to expanding the company’s direct-to-customer brand Chill, the enterprise is aiming for a strategic partnership that will give it a complementary national footprint. And that variety of partnership is most likely to come about in the close to-term, according to Fields.

Eaze Lawsuit

DionyMed ended its partnership with delivery operator Eaze and filed a lawsuit against the enterprise. The lawsuit alleges that Eaze defrauds credit card organizations. When discussing the lawsuit, Fields emphasized the company’s commitment to compliance and operating on a level playing field.


DionyMed announced an equity line with Alumina Partners earlier this summer season, and just this month, secured a convertible note financing with Gotham Green Partners. The partnership with Gotham Green also consists of preferred companion access to the company’s Chill menu, according to Fields. “We are genuinely partnering with Gotham Green to bring terrific, properly-financed brands to California buyers,” he says.

The enterprise has not issued guidance for 2019, but Fields is excited about the company’s development. DionyMed is focused on commanding the capital, execution, and sophisticated leadership group it requires to be productive in the cannabis business.

DionyMed is a client of New Cannabis Ventures. Listen to the whole interview:

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Carrie Pallardy, a Chicago-primarily based writer and editor, started her profession covering the healthcare business and now writes, edits and interviews topic matter specialists across many industries. As a published writer, Carrie continues to inform compelling, undiscovered stories to her network of readers. For far more facts make contact with us.

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