Seeking to enhance brand recognition as CBD becomes a household word and cannabis finds improved legalization in a selection of US states, TILT Holdings Inc. (CSE: TILT OTCQB: SVVTF) just announcement a partnership with CMW Media.
The global public relations firm has strongly focused on cannabis-associated projects in the previous, previously releasing a documentary titled Crisis, which highlighted a legal battle in Mexico more than patient access to CBD merchandise. CMW has also worked with cannabis clientele such as Kannaway Hemp Oil and AXIM Biotechnologies.
Via the newly announced public relations deal, CMW will place TILT and the company’s different subsidiaries on show with a blitz of nationwide media coverage.
TILT’s interim Chief Executive Officer Mark Scatterday had this to say about hiring the media firm:
From an operational and functionality standpoint, TILT is positioned much better and stronger than we’ve ever been, and we want the planet to know it. Our target with CMW is to educate the public on TILT’s ongoing successes and bring light to our subsidiary organizations by way of media campaigns and storytelling that demonstrates what sets us apart.
These media campaigns will especially concentrate on the vertically integrated elements of TILT’s business enterprise-to-business enterprise model, such as hardware, computer software, and distribution solutions supplied to other firms in the cannabis sector.
TILT has noticed some key upper management modifications in current months, with Tim Conder of the not too long ago-acquired Blackbird Solutions moving from Senior Vice President of Software and Solutions to the function of Chief Operating Officer.
Former CEO Alex Coleman also stepped down from his position back in May perhaps, immediately after which Scatterday was appointed by the company’s board as the new interim Chief Executive Officer.
Because that time, Scatterday has released a series of open letters to investors about the state of the enterprise and plans to move forward with new acquisitions and higher transparency.
Portion of the development the enterprise has noticed given that that management alter includes expansion in Massachusetts, exactly where TILT subsidiary Commonwealth Option Care was granted a license to expand an current cultivation facility with an extra 19,000 sq. ft. of manufacturing space.
That newly-authorized expansion will especially be utilized for making infused cannabis merchandise on new automated gear.