Cy Scott, Brian Wansolich, and Scott Vickers had just sold their well-liked cannabis directory Leafly to Privateer Holdings. As they plotted their subsequent endeavor, 1 word kept coming up in virtually just about every conversation: information.
The legal pot trade was starving for it. Brands had been coming on the scene in droves. Investors had been pouring in millions of dollars. And there had been any quantity of approaches to provide pot to shoppers — plant strains, oils, tinctures, vape pens, candies, sodas and much more.
But hardly any person knew, at least when it came to numbers, what shoppers liked most.
“We didn’t actually have an understanding of customer behavior and marketplace trends,” Scott stated of the marketplace at the time. Brands, he stated, had been “throwing almost everything at the wall and seeing what could stick.”
– Study the complete write-up at Geek Wire.